In recent years, Diljit Dosanjh has become a household name not only in India but also internationally. This surge in popularity is not just a stroke of luck but the result of a well-orchestrated marketing and PR strategy.

Amul, India's largest dairy cooperative, has long been a household name in India, renowned for its innovative advertising campaigns and high-quality dairy products. When Amul decided to enter the American market, they knew they had to do something special to capture the attention and hearts of American consumers.

The New York Asian Film Festival just kicked off, shining a spotlight on the incredible talent and diversity within Asian cinema. While we keep our eyes peeled on the amazing creatives and films in attendance, let’s take a look at the significant impact Asian filmmakers, actors, and creatives have made on the global stage

It feels like a recent development that the largest entertainment industries in the world are colliding, whether it is the rise of K-Pop in the west or Indian cinema gaining press coverage in America. One such noteworthy instance is the recent announcement that "Kill," directed by Guneet Monga, is officially going to be remade in Hollywood by the masterminds behind the "John Wick" franchise. 

Making headlines recently, K-beauty products have taken the global beauty scene by storm, reshaping the skincare routines of millions worldwide. This surge isn't just a passing trend—it's a game-changer for the beauty and skincare industry.

Growing up as a first-generation Indian immigrant in America was always very confusing. You feel like you have to pick either being Indian or American. So when the time came for me to pick which one I wanted to be, I picked Indian.

The early 19th century, when Bridgerton was set, saw a variety of fashion trends across the globe. These trends were influenced by the empires and rulers of the time, shaping distinctive attire for men and women in different countries.

While there is a newfound interest and push in this movement, the influence of Indian music in particular has been present in American entertainment for many years, often in ways that are not explicitly recognized. Here are some songs and artists that you might not have realized were inspired by Indian music.

Making headlines recently, the women-centric film Laapata Ladies has surpassed the viewership numbers that Animal had on Netflix, suggesting a changing tide in the content viewers are choosing to engage with

People often think, "Why pay for something I can do myself?" That makes sense, but most folks don't have experience planning weddings. From my time in the wedding scene, here's a tip: hire service-based vendors to make your big day smoother. These pros not only save you time but can also save you money. Plus, they take the load off your maid of honor, mom, mother-in-law, or even the couple themselves.

As the volume of streaming options continues to grow, I’m making an effort to be more intentional with my viewing choices - less mindlessly watching Love Is Blind, more seeking out work created by and centering the South Asian community and other communities of color. As I do so, I’ll be creating monthly streaming guides for Kahani Digital to spotlight projects that deserve our attention. Check out May’s recommendations below.

Sometimes it can be hard to find the perfect gift for our dads on Father’s Day! We’ve compiled a few of our favorite gift options for you to give to the father figure in your life.