Our Services

Experiential Activations and Events

With the pandemic subsided, in-person events are becoming more essential to brand building, as well as growing a community. We plan out, organize, and structure experiential activations and events customized for you, your brand, your needs, and your specific target market. 

Brand Launch or Experiential Activations: We work with you to create an experience out of your brand - showcasing products, potentially collaborating with other brands, and building your community in real-time. We help you select a location, finalize guest lists, and handle food, beverage, catering, you name it. A tangible brand launch is a wonderful starting point for a success story and other events throughout can make your brand memorable in the minds of your audience.

Tradeshow Booth: We'll handle every aspect of your tradeshow booth, from start to finish. This includes designing a concept, hiring vendors, creating marketing materials, coordinating logistics, and providing day-of support. Tradeshows can be overwhelming, but we're here to make it easy for you. Let us take care of everything!

Creative Direction

You have your business down pat but not everyone is a creative visionary when it comes to creating content. From creating moodboards, scouting and securing models and locations, to being there to help direct day of shoot, we'll have your back. Let us take that off your plate so you can focus on selling!

Video Production: Video content is essential to bring a brand's story to life. We'll create video content for you, handling all aspects of pre-production, production, and post-production management and execution. You can be involved as much or as little as you want! 

Photo Shoot Production: Brand photos are vital throughout all stages of your business. Our comprehensive photo shoot will provide you with assets that can be used across all channels, including social media, websites, print materials, and digital platforms. We take a hands-on approach to ensure that we accurately capture the essence of your brand, which will translate seamlessly across all platforms.

Brand Identity: A strong brand identity is essential to building a brand that speaks to people, allowing themselves to be seen. With the brand identity, we foster a relationship between you and our designer to create a logo, brand kit, messaging, taglines, and more.

Email Marketing

Building a rapport with your customers via email is not only necessary, but it's crucial to keeping your community in the loop of what's happening business wise, but also in terms of promotions, brand developments, and more. 

Customer Flows: We understand the customer journey and will help you implement a flow that is tailored to your specific customers. Customer flows are crucial to maintain brand awareness and guarantee continuous engagement with your audience. To ensure a successful customer journey, we will work with you to identify key touchpoints and create a seamless flow that meets the needs of your unique audience. By understanding their behaviors and preferences, we can tailor the experience to increase brand loyalty and drive conversions.

Newsletters: Newsletters are a great way to update your community on what's happened recently, what your team or brand is currently working on, and what's to come. Bi-weekly newsletters allow for a more close-knit, intimate communication stream - a little letter in your customer's inbox that feels customized to them. If they're signed up, they're wanting to hear it all. Give us a few pointers and we'll build out your newsletter - from copy, to content, to design and layout. 

Social Media

In this day and age, social media is a foundation to having a solid online presence, that leads to the success of your brand. We handle it all from understanding your brand voice, mission, vision, content strategy and building out your monthly content calendar, content creation where necessary, copywriting, implementing the agreed upon strategy, and more. 

Instagram: Instagram allows you to build your brand's story, the narrative, and convey your mission and vision to existing community members, as well as your target market. With properly strategized content, you have the ability to tell your story in your words - while keeping folks up to date on what's happened, and what's to come. Instagram strategy includes feed posts, reels, and stories. 

Tik Tok: As we all know, Tik Tok has become the top platform for reach. With Tik Tok, a certain amount of freedom is allowed and encouraged. With Tik Tok, we utilize ongoing trends, trending audio, and relevant topics to reach your community and beyond. 

Public Relations

It's crucial to spread the word about your brand's amazing accomplishments! We'll use our connections to boost your brand's credibility, increase visibility, and establish genuine relationships with customers, investors, and the media.

Traditional Media: In the realm of public relations, it remains crucial to focus on traditional media outlets. This includes press releases, TV segments, and print articles. These tried-and-true methods have stood the test of time and continue to be effective in reaching a wide audience. 

Digital: In addition to traditional media outlets, we will focus on digital media channels such as social media platforms, blogs, newsletters and online publications. These channels can reach a wider audience and provide more opportunities for engagement and interaction with the target audience. 

Podcast: Podcasts have become increasingly popular in recent years, providing a convenient and captivating way to consume content while on the go. They present an excellent opportunity to reach a new audience for your brand. We'll carefully select and identify the most appropriate podcasts to feature your brand on.

Influencer Marketing

We will strategically collaborate with your social media influencers to promote your brand in an aligned manner. The key is to leverage the influence and reach of popular personalities to expand your brand's exposure to new audiences.

Outreach & Gifting: We'll reach out to relevant influencers for gifting. While gifting doesn't guarantee influencer promotion, it's an excellent way to get user-generated content or shoutouts.

Collaborations & Partnerships: In addition to gifting, we will also explore other ways to engage with influencers such as sponsored posts or collaborations. It's important to establish a mutually beneficial relationship with influencers and provide value to their audience in order to maximize the impact of their promotion. By diversifying our approach, we can increase the likelihood of success in our influencer marketing efforts. We'll find the perfect influencers for your brand to establish authentic and valuable connections. Collaborations can be brief projects, while partnerships can last longer.

Fractional CMO

If your brand's junior team is feeling overwhelmed by managing all the marketing efforts, I can step in as a fractional CMO and take charge of your marketing. From digital marketing to PR efforts and collaborations, I'll handle everything related to marketing. Your internal team will work with me to execute tasks seamlessly. This service is ideal for those who already have an internal team in place. If you don't have one, we recommend our full-service marketing plans.