The blog (the group-chat version, but longer)
Launch lessons, creator deals, budget breakdowns, and the occasional hot take.
$$$where it actually goes
BudgetsThe honest breakdown: where to actually spend your marketing budget
Hot takesIf you're a small business, don't host a brand dinner
Founder notesThe founder's guide to AI that actually works (without losing your brand voice)
Founder notesTips from a founder to another founder
Hot takesRIP Duo: how Duolingo's "death" became an unhinged marketing moment
IRLvs. online, round one
LaunchesOnline vs. IRL shopping
More from the blog
- How FIFA’s Hydration Breaks Created New Ad Placements for Fox
- NIL, Sponsorships, and the New Era of Athlete Branding
- My Journey Back to Kahani
- My Out-of-Office is On: The Founder’s Guide to Actually Unplugging (and Why It’s a Business Necessity)
- Curating vs Connecting in the Digital World
- Why Building Your Network Isn’t Just About Collecting Business Cards (And How to Actually Do It Right)
- The Trust Factor: Why Micromanaging is Killing Your Business (And How I Learned to Let Go)
- Designing My Career Path: Why I Joined Kahani Digital
- Nike & Storytelling
- Culture You Can Copy: 7 Small Habits That Changed Our Agency
- How Are Trump Tariffs Affecting South Asian Owned Businesses?
- New South Asian Wellness Brands to Try
- Black Friday: Shift to Online
- The Rise of Diversity Incubators
- Memes: Why We Should Be Paying Serious Attention to Internet Culture
- Diljit Dosanjh and his Meteoric Rise: An Analysis
- Amul’s Strategic Entry into the American Market: A Lesson in Cultural Integration
- K-Beauty Surge: Changing the Game
- South Asian Designers are Now Celebrity Favorites!
- 5 South Asian Beverages You Need to Try
- A Scoop of South Asian Inspired Ice Cream Brands
- The Power of In-Person Workspaces in a Post-Covid Era
- The Kahani Of: Neha Singh, Co-founder of SALUTE
- Entrepreneur Guilt: Taking Weekends Off
- The Kahani Of: Sarah Sukumaran, Founder + CEO of Lilith NYC
- SXSW Recap: Kahani Takes Austin
- The Kahani Of: Ariana Nathani, Founder of Drinks First
- Love Kahani: Sagar & Pooja of Couplr App
- 5 Tips for Small Businesses on Valentine’s Day
- An Open Letter to Social Media
- The Kahani Of: Ahana Banerjee, Founder of Clear
- The Power of Networking: How it Can Build a Business
- South Asians Who Are Crushing It In Business
- ONE YEAR OF KAHANI
- Why Client Fit is So Important for Any Business
- Quitting Your Job To Start a Startup
- Partner Track: Exposing the Lack of Diversity in the C-Suite
- 9 South Asian Beauty Brands You Should Know About