Case Study: Meta Ads vs. Google Ads for Conversions
Client Snapshot Industry: Home Decor and Furniture Business Model: Direct to Consumer Primary Goal: Conversions and overall national brand awareness. Ad Platforms: Meta Ads, Google Ads The Challenge The primary challenge was generating consistent online sales and building the e-commerce arm of the business.While the client operated a successful brick-and-mortar store in a […]
Brewing Sales One Email at a Time: Kaveri Coffee’s Email Marketing
In today’s digital landscape, social media often steals the spotlight, but when it comes to driving actual sales, email marketing is still superior.
Bringing Vaihari to Life, From Vision to Launch
When Vaihari approached us, they had a clear vision (literally): to create a sunglasses brand rooted in design, identity, and intention.
Why In-Person Events Are Essential for Brands Building Communities: Lessons from Sunrais Health
How in-person events can help brands generate stronger communities.
Modern Mangal: Driving Luxury Jewelry Sales with Data-Driven Paid Media Optimization
Paid Ads can make all the different to luxury businesses. How? Here’s what we did with Modern Mangal to boost their revenue.
Clicks That Convert: Scaling Hue Nail Club with Smarter Ad Strategy
Our partnership with Hue Nail Club—a boutique, full-service nail studio in Chelsea, Manhattan—focused on driving salon bookings and maximizing ROI through finely tuned Google and Meta ad campaigns.
From Tradition to Trend: Modern Mangal’s Tik Tok Success
Modern Mangal—a fine jewelry brand that reimagines the traditional mangalsutra with sleek, minimalist designs—partnered with us to elevate its TikTok presence. With a focus on blending South Asian heritage and modern design aesthetics, Modern Mangal set out to not only drive sales but also to cultivate a distinctive and cohesive brand identity on social media. […]
How Kahani Tripled Single to Shaadi’s Engagement
Single to Shaadi, founded by Radha Patel, provides a curated matchmaking service tailored to the South Asian diaspora. Despite its unique approach, the brand struggled with an inconsistent social media presence and limited conversions. The goal was to regularize Single to Shaadi’s digital platforms, boost engagement, and drive meaningful client inquiries through a cohesive marketing strategy.
Transforming Kulture Khazana’s Toys and Crafts into Marketing Wins
Kulture Khazana, a brand dedicated to celebrating and sharing South Asian heritage, partnered with us to elevate their marketing efforts during the critical festive period spanning September through December. By leveraging strategic ad campaigns across Meta and Google platforms, we achieved remarkable outcomes that exceeded expectations in reach, engagement, and return on ad spend (ROAS).
Leveraging Content and SEO Strategy to Elevate the Center for Vocal Health’s Digital Presence
When the Center for Vocal Health (CVH) partnered with our marketing and PR firm in June 2024, the goal was clear: establish CVH as the go-to authority in vocal health while driving increased, high-quality traffic from both search engines and social platforms. The challenge lay in low visibility and minimal online engagement. Through a strategic combination of search engine optimization, targeted content creation, and channel-specific engagement tactics, we significantly enhanced CVH’s brand visibility, user engagement, and conversions over a six-month period.