MIRCHI APP

Mirchi’s Kahani

“ Mirchi is a new approach to South Asian dating. Like or Comment on photos, match and send video snaps/text.”

Adding asynchronous disappearing video snap messages creates even more impactful connections.

Download Mirchi if you're looking for a serious relationship or even make new friends amongst the South Asian community by using the "Friend-zone" feature located in the explore section of the app.

Mirchi is free to download and use. However, if you’re looking to get the most from Mirchi, you can subscribe to a Mirchi membership.

How we helped tell their story

We helped the Mirchi team create a consistent strategy on Instagram and TikTok in order to increase app downloads, introduce new features to the audience and create brand awareness. We also help with procuring and executing new brand ambassadors and UGC content to post across the pages.