MUDITA EARTH

Jessica and Pooja’s Kahani

“ By combining my Ayurvedic holistic wellness background with the most up-to-date research on botanical ingredients, I started to formulate the high-quality, 100% natural skincare products that were missing in the industry.”

Simple, close-to-nature living is in my roots. Growing up in India, I was immersed in the Ayurvedic tradition of taking care of one’s health and wellness holistically. After my move to the US to pursue a career in data science, one thing continued to follow me…

Allergies.

From a young age, my allergies and sensitive skin lead to constant flare-ups. And skincare products with synthetic ingredients only made matters worse.

After years of suffering, I started reading research sharing how botanical ingredients could soothe sensitive and allergy-prone skin. I knew I had to give botanical-based products a try to help my problem skin.

But during my search for products, the same problem kept popping up…

It was nearly impossible to find high-quality skincare products, 100% natural, and affordable.

How we helped tell their story

We helped Pooja and Jessica with their influencer marketing, PR and their Tiktok strategy. Tiktok was a new platform for them and we created a monthly strategy and then implemented ideas for the founders to film. We also edited the content and execute the posting schedule for the brand. We also pitched the brand to beauty publications, relevant podcasts, TV opportunities and more to expand brand awareness.