THE CHAI BOX

The Chai Box’s Kahani

“The journey of creating The Chai Box started when Monica had her three boys and wanted to instill the love of Chai. Her family started sharing this ritual with family and friends which ultimately led to the creation of The Chai Box.”

The Chai Box is a woman-owned company bringing our traditional craft of chai making to the mainstream. Founded in 2017 by Monica Sunny in Atlanta, Georgia, The Chai Box specializes in small batch Chai Concentrate and hand-blended Loose-Leaf Chai Blends.

Monica Sunny is the founder and CEO of The Chai Box, an ethical and sustainable tea company that specializes in hand-blended loose-leaf chai blends and small-batch chai concentrate. What started as a side-hustle in her basement has now grown to a full operation in Marietta, GA. Monica Sunny, in addition to her role as CEO, also operates as The Chai Box’s Chief Blending Officer. Each batch of loose-leaf tea is hand-blended by her personally.

How we helped tell their story

We helped The Chai Box by using a consistent email marketing strategy, providing value in our emails for current and new customers. This helps speed up communication especially with events, new launches and more especially during holiday season. Exclusive deals are also offered through the email marketing channel encouraging more customers to participate as well as personal updates from the founder directly which provides a nice direct line to foster a personal touch.