Riya Collective

Riya Collective’s Kahani

Riya Collective is the premiere shopping destination…

for buying or renting South Asian clothing from the US. Serving the huge but vastly underserved market of South Asian wedding guests, we aim to provide the most fun and convenient shopping experience online. 

Our core value is to empower the designers who are all men and women of color based in India. We want to showcase the best of their work in the most cutting-edge way possible and make them feel approachable and accessible to the US customer. 

As two Indian-American female founders, Sarina and Arian are passionate about bringing representation and sustainability to clothing - an industry that has long been the opposite. 

How we helped tell their story

Coming into Riya Collective, we knew Sarina and Arian had a super strong mission, to cultivate a community that loved Indian fashion as much as they did. We started with around 8k on Instagram in August and grew it to over 20k by September by also helping the brand pull off their first solo fashion show in the heart of NYC with 30 diverse south asian models and over 10 different designers. We helped them start conversations on their social media, bring more of their voice and personality in as well as talk more about the history and origins of the designers they sourced. We highlighted trailblazers that they had been dressing who were creating a major impact in the community as well as passionate Riya customers and supporters of the brand! We cannot wait to see what the future holds.