OBJECTIVES

Translate Vaihari’s inspiration — travel, identity, and Indian culture — into a cohesive brand
Build a clear visual and narrative foundation from the ground up
Create assets that worked seamlessly across website, social, email, and print
Develop a launch strategy that prioritized education, storytelling, and community, not just hype
Ensure the brand felt both elevated and approachable from day one

Strategies

Creative direction & content production: We led a full-scale photoshoot to produce polished imagery for the website, social media, and print. In parallel, we executed ongoing UGC-style content shoots — casual, iPhone-based captures with real people — to ground the brand in everyday life.
This dual-content strategy allowed Vaihari to feel aspirational and accessible.
Pre-launch storytelling: Ahead of launch, we focused on building anticipation through social media and email, introducing audiences to the brand’s pillars: travel, cultural inspiration, and optometry education — before products were even available.
Launch execution: At launch, we shifted from awareness to engagement, maintaining a consistent brand voice across all channels while spotlighting Vaihari’s first Indian-inspired collection and its design story.

Result

A cohesive brand presence across website, social, email, and print
Strong visual consistency paired with authentic, relatable content
An engaged audience that understood the why behind the brand, not just the product
A launch rooted in storytelling and education, not discount-driven tactics
A scalable foundation for ongoing growth and future collections

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Bringing Vaihari to Life, From Vision to Launch

When Vaihari approached us, they had a clear vision (literally): to create a sunglasses brand rooted in design, identity, and intention., Vaihari draws inspiration from travel and diverse cultures, and their first collection is distinctly Indian-inspired, reflecting the colors, textures, and spirit of the subcontinent.

Our Role

From the ground up, we partnered with Vaihari to craft their story. Working alongside a design collaborator, we helped define their branding and website – creating a visual identity that felt modern, soulful, and culturally resonant.

Creative Direction & Visual Identity
We brought the brand to life through a full-scale photo shoot, producing polished imagery for their website, social media, and print materials. Alongside this, we execute UGC-style content shoots, casual iPhone captures with people we know, to ensure the brand feels approachable, authentic, and grounded in everyday life. This mix of elevated and candid content allows Vaihari to connect with their audience in multiple ways.

Pre-Launch & Launch Strategy
Our pre-launch strategy focused on building anticipation and community. Through social media and email storytelling, we introduced audiences to the inspiration behind Vaihari – travel, culture, and education of optometry, before the products even went live. For launch, we turned awareness into engagement, maintaining a consistent brand voice across all channels while celebrating the first Indian-inspired collection.

The Result
Vaihari debuted with a clear, confident identity – rooted in culture, guided by design, and brought to life through storytelling and strategy. Today, we continue to support their social media and email marketing, helping the brand grow while staying true to its vision of eyecare, travel, and cultural inspiration.

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