Scrumptious Wicks

Scrumptious Wicks’ Kahani

I'm what you call a self-proclaimed candle obsessive, and I founded Scrumptious Wicks out of necessity.

Hi there, I'm Sonya! I was burning through candles so quickly that I would often hesitate to light them because I just wanted them to last longer!

Finally in 2017, I decided that there had to be something better, so I set out to make my own scented candles.

The Inspiration: I often draw inspiration for candle scents from cooking, traveling, and even my memories of growing up in an Indian-American household; the woody aroma of incense sticks burning or the spicy, warm scent of masala chai brewing on the stove — these are scents that evoke feelings of comfort and home to me and I love sharing them with the world. The scents are a tribute to my unique upbringing in an Indian and Western household. I love that my friends from all backgrounds can celebrate their own cultures and everyone is connected through memories of scent and aromas.

How we helped tell their story

We helped Scrumptious Wicks with their email marketing strategy to meet their sales goals! We created a weekly email send calendar along with templates and beautiful emails to keep customers consistently engaged with the brand and updated on anything new.