Ministry of Kaapi

Ministry of Kaapi’s Kahani

“In an itty-bitty apartment on the Upper West Side of Manhattan,

the Ministry of Kaapi was inspired by and dreamt up in NYC. A California transplant had met an Indian expat at El Rio Grande (side note: arguably, the best First Date Bar in the city) and fell in love. Being from California, I shared my fondness of surfing and all things organic + green + juice with him. Hailing from India, he made me Kaapi in bed. Life was never the same.” — Danée Shows, Founder

How we helped tell their story

We started with influencer marketing to help get the product in front of people and expand to new customer bases. We also helped introduce reels content to the existing content strategy in order to keep up with Instagram’s changing algorithm. As we approach 2022, we have many exciting projects coming ahead for MOK!