Masala My Life

Masala My Life’s Kahani

Our story is funny, poignant, inspiring, frustrating – but it’s ours.

Masala My Life, while especially relevant to South Asian Americans, stretches far beyond that community. This could be a longtime Catholic enjoying daily yoga or a New York City businessman enjoying chicken tikka masala for lunch. South Asian culture has entered the United States on many levels – food, language, art, health and well-being, and more. Masala My Life recognizes and provides an avenue to express an authentic appreciation of the cultural cross-over.

How we told their story

We helped Masala My Life hone in on their brand identity and amplify their voice through collaborations, partnerships as well as social media strategy. We created more consistent posts and overall helped with content creation. Our holiday gift guide series was really helpful as people shopped for their loved ones to show loyal customers and what they loved from the brand.