Ammu Beauty

Ammu Beauty and their Kahani

“Growing up, my mom, Ammu, was the epitome of beauty. Her kitchen was her beauty store.”

 Zareefa vividly remembers waking up early Sunday mornings to the smell of warming sandalwood. The kitchen sink handles still sticky from the honey she used in her homemade masques. Zareefa and her Ammu were best friends, she taught her everything about preserving your natural beauty. They had so many things in common, one being our fascination with clean beauty. She learned very early on that anything could be cured with the right food and herbs. A couple of months after Ammu passed, Zareefa decided to start Ammu Beauty in honor of the woman who taught her everything she know about beauty. Ammu Beauty has recreated formulas Ammu had been making for decades and they can't wait for your skin to have the experience of a lifetime.

How we helped tell their story

We helped Zareefa really tell her founding story about her Ammu and Ammu Beauty as a whole with the combination of blog posts for SEO and corresponding emails, original content featuring her Ammu, and a custom PR strategy.