South Asian Designers are Now Celebrity Favorites!

As fashion weeks around the world come to a close, we're seeing guests wear more South Asian designer clothing to shows and events!

South Asian designers like Gaurav Gupta and Prabal Gurung are making waves in the fashion industry with more mainstream Hollywood artists wearing their bespoke designs to award shows and fashion week events!

Beyonce wearing a custom Gaurav Gupta outfit to NYFW

Beyonce attended events this past month wearing both Gaurav Gupta and Prabal Gurung outfits . Wearing a bespoke Gaurav Gupta crystal jacket, embroidered body suit, and boots from his recently launched Paris Couture '24 collection, Beyonce attended NYFW in a blend of South Asian embroidery and Western design. Beyonce has worn Gaurav Gupta designs before at award shows and other events, and fans have even started recognizing when she wears the label!

Over the past few months, Gaurav Gupta's designs have been worn by celebrities like Chrishell Stause, Paris Hilton, and Chloe Bailey at a variety of entertainment events, including this year's Grammy's.

Queen B wearing a custom Prabal Gurung outfit to an event.

Prabal Gurung created a unique look for Queen B with a white silk cotton sculpted body suit, a cotton kurta blouse and dhoti pants from his Spring Summer '24 collection. Gurung's collection explores the mashup of ideas between the East and the West, or a jugalbandi, of cultures and silhouettes, and was instantly loved by audiences.

Prabal Gurung came on to the mainstream fashion scene this past year when he styled Bollywood actress Alia Bhatt in a beautiful white gown for the Met Gala. He presented his new collections during the fall season of New York Fashion Week 2023.

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