5 Tips for Small Businesses on Valentine's Day
Happy February! It’s almost time for Valentine’s Day, and officially time for Valentine’s Day promotions. If you’re looking for tips on how to advertise your small business for this holiday, you’ve come to the right place. Here are five tips for small businesses on Valentine’s Day!
Don’t be up in everyone’s face.
One of the biggest issues with brand advertising during any holiday is over promotion of products. Some big brands often flood inboxes with coupons and promotional materials, and are very straightforward with their marketing efforts. It’s important to take a step back and be genuine with your customers. What does Valentine’s Day really mean to you?
Run Contests & Giveaways
Promotional materials are great to provide little rewards for your customers. Show your love for your community by running a small giveaway or contest. Use this as a moment to get audiences to share their own stories with you, and to collect more data in terms of what the market is looking for during this holiday.
Create helpful content!
Content that is both relevant and actually useful to audiences is crucial to your promotional strategy for Valentine’s Day. Consider writing up a post for your small business’ blog with a gift guide or date ideas, and maybe post some of those ideas on your Instagram to gain some traction. Consumers also love reading interesting stories, so create some content with a more unique storytelling approach.
Focus on your digital presence.
It is the age of social media, your digital presence is crucial to the success of your small business. Especially if you don’t have the funds as a small business to go big on Valentine’s Day, it’s important to have a planned out strategy.
(P.S. we can help with that! Kahani is here to serve you with all of your marketing needs!)
Focus on building up an audience that is loyal and engaged. You can leverage your digital presence for promotions for and on Valentine’s Day to push out your products and/or services.
Use video marketing to your advantage.
More than anything, videos are the most effective way to approach marketing this year for Valentine’s Day. Tik Tok and Instagram Reels are both stellar examples of how invested audiences are with short form video content. Put your face on your Instagram or Tik Tok and personalize your brand.
TL;DR: Whatever marketing you decide to do for your Valentine’s Day, just remember these key points.
Be genuine and tell an important or interesting story.
Create content that is helpful to audiences.
Use video marketing and other forms of digital media to your advantage.