Tag: Business

How FIFA’s Hydration Breaks Created New Ad Placements for Fox

Midway through the first half of Canada’s win over Qatar, the crowd in Vancouver started booing. The team was cruising, so it wasn’t about the score. It was about the whistle that stopped play for a water break. Fans at England’s match against Croatia reacted the same way. In both cases the weather was mild, […]

NIL, Sponsorships, and the New Era of Athlete Branding

Before 2021, the rules were simple: wait until an athlete turns pro, negotiate a deal through their agent, pay a premium, and hope the association stuck. That model isn’t dead, but it’s been completely disrupted. And the brands paying attention are already winning.

The Kahani Of: Ahana Banerjee, Founder of Clear

Introducing the first piece of our “The Kahani Of…” series. Kahani means story in Hindi and we want to explore the many diverse and interesting stories of the South Asian diaspora. I had the pleasure of speaking with Ahana Banerjee, 23-year old British-Indian founder of CLEAR – a mobile app and online community that allows […]

The Power of Networking: How it Can Build a Business

Networking is something I never thought I was good at. I just liked meeting people and listening to their journey. Looking back now, I have realized that the skill of just getting to know people, was what got my company where it is today. Networking can be a powerful tool and it doesn’t have to […]

South Asians Who Are Crushing It In Business

Anjali Sud, CEO of Vimeo  First up is Anjali Sud, who was appointed to CEO in July 2017, after serving as General Manager and head of marketing just after 3 years of being at Vimeo. Her main impact was changing Vimeo from being solely a direct Youtube competitor to a ​​software company that served its […]