How FIFA’s Hydration Breaks Created New Ad Placements for Fox

Midway through the first half of Canada’s win over Qatar, the crowd in Vancouver started booing. The team was cruising, so it wasn’t about the score. It was about the whistle that stopped play for a water break. Fans at England’s match against Croatia reacted the same way. In both cases the weather was mild, […]
NIL, Sponsorships, and the New Era of Athlete Branding

Before 2021, the rules were simple: wait until an athlete turns pro, negotiate a deal through their agent, pay a premium, and hope the association stuck. That model isn’t dead, but it’s been completely disrupted. And the brands paying attention are already winning.
Gangubai: Alia’s Magnum Opus

Pranjal reflects on Gangubai, a Sanjay Leela Bhansali film.
Muf’s Must Reads

Muf shares his all-time favorite reads.
5 South Asian Comedians We Can’t Stop Laughing With

From Hasan Minhaj to Abby Govindan, ready for more of our favorite South Asian comedians whose storytelling and humor is changing South Asian representation.
BJ Novak is Dating Delaney Rowe

Mindy, If You’re Reading This, I Hope You’re Free. BJ Novak is dating Delaney Rowe and on Mindy’s behalf, I’m taking it personally
Grey’s Anatomy Missing SA Representation

It’s funny how there’s a stereotype that all South Asians are doctors, yet “Grey’s Anatomy” hasn’t caught on to this trend. You’d think the show would be overflowing with South Asian characters, given our supposed medical prowess. Here are some actors that could easily be casted onto the show:
Why I refuse to get Letterboxd

Letterboxd, the pinnacle of Gen Z’s social media habbits. Thats right, not TikTok, but a forum designed specifically to catalogue and review the media you consume to a group of followers/ peers.
What You Missed At The New York Film Festival And How It Reflects Our World Right Now

This long weekend, The New York Film Festival wrapped its 62nd season after a two-week stretch of screenings and guest speakers. Films and filmmakers traveled from all over, but not without trials and tribulations to do so.
Bridgerton: A Case Study into Distasteful Genre Mixing and Colorblind Casting

Yerin Ha’s recent casting as Bridgertons Sophie Beckett has refueled the discourse surrounding the representation of people of color in media, and specifically colorblind casting. The absolute fan pressure to cast someone of East Asian descent as a love interest suggests that colorblind casting in Bridgerton is a farce, and is actually very intentional.