How FIFA’s Hydration Breaks Created New Ad Placements for Fox
Midway through the first half of Canada’s win over Qatar, the crowd in Vancouver started booing. The team was cruising, so it wasn’t about the score. It was about the whistle that stopped play for a water break. Fans at England’s match against Croatia reacted the same way. In both cases the weather was mild, […]
NIL, Sponsorships, and the New Era of Athlete Branding
Before 2021, the rules were simple: wait until an athlete turns pro, negotiate a deal through their agent, pay a premium, and hope the association stuck. That model isn’t dead, but it’s been completely disrupted. And the brands paying attention are already winning.
The Value of Slowing Down Your Creative Process
Lately, I have been thinking about how fast everything moves in the creative world. New trends every week, new platforms, new expectations. It is easy to get swept up in the pace and feel like every idea needs to be produced immediately. But when I slow down, even a little, the work feels different. I […]
Why Reviews Actually Matter (And How to Give Feedback That Doesn’t Suck) for healthy creator and brand relationships
Hani shares why creator-brand relationships need reviews.
My Out-of-Office is On: The Founder’s Guide to Actually Unplugging (and Why It’s a Business Necessity)
Hani explains why taking a break is important for every founder.
The Honest Breakdown: Where to Actually Spend Your Marketing Budget in 2026
Hani explains how best to divide your marketing budget.
The Founder’s Guide to AI That Actually Works (Without Losing Your Brand Voice)
Hani explains how to use AI for your internal brand.
Why Building Your Network Isn’t Just About Collecting Business Cards (And How to Actually Do It Right)
Hani explains the intricacies of networking.
The Trust Factor: Why Micromanaging is Killing Your Business (And How I Learned to Let Go)
Hani shares her leadership advice.
Tips From A Founder to Another Founder:
Hani shares her tips she swears by for other founders.