How FIFA’s Hydration Breaks Created New Ad Placements for Fox
Midway through the first half of Canada’s win over Qatar, the crowd in Vancouver started booing. The team was cruising, so it wasn’t about the score. It was about the whistle that stopped play for a water break. Fans at England’s match against Croatia reacted the same way. In both cases the weather was mild, […]
NIL, Sponsorships, and the New Era of Athlete Branding
Before 2021, the rules were simple: wait until an athlete turns pro, negotiate a deal through their agent, pay a premium, and hope the association stuck. That model isn’t dead, but it’s been completely disrupted. And the brands paying attention are already winning.
Beginner Photography Lessons
My sister bought a used camera a few years ago for work purposes. We found that it didn’t really take good pictures, so we didn’t really use it after a while. At some point, I commandeered it.
Journaling for Dudes (and Everyone)
Over the course of like a million years, men have been conditioned to suppress emotion. Whatever the reason, now we see men who express and communicate emotion in a healthy way as effeminate or less-manly. Broadly speaking, it’s taboo to show that you’re sad or happy in any other context than sports, death (someone else’s), marriage (your own), or the birth of a child (either way).
What Food Can Tell You About Culture and History
Muf shares his love for food and it’s ties to history and culture.
My Favorite Sadboi Books
Muf shares his favorite books for sadboi hours
Lessons from Lacrosse
Muf shares what high school lacrosse taught him for life.
Why South Asians Love Soccer But Rarely Play It Professionally
Muf explores South Asian love for soccer but hesitation to pursue a career in it.
What Muf Read In September
Muf shares his reads of the month along with his thoughts and ratings for each.
Nike & Storytelling
Nike isn’t just a sportsbrand, it’s a masterclass on storytelling.